Francisco Schnaas is CEO of Club Premier, Mexico's leading coalition loyalty program. He is constantly seeking to deliver the most engaging experience to its 5.6 million Members, and an unparalleled marketing tool to its 100+ Partner companies. Additionally, Francisco is co-founder and Board Member at eXperimenta, Mexico’s leading experience gift certificate retailer. Prior to starting eXperimenta Francisco worked in business development positions with Virgin, Satmex and Dresdner Bank. Francisco has an M.B.A. from Stanford University and an Industrial Engineering degree from Universidad Iberoamericana in Mexico. When Francisco is not working on exciting loyalty and travel ideas, he loves spending time with his family, playing outdoors and travelling.