William has successfully planned, recruited, trained and launched two ULCC's in Latin America. VivaColombia, his masters degree project, which he founded as Chief Commercial Officer and started operations in May 2012 and VivaAir Peru that started operations in May 2017. William has over 25 years airline experience, from a check in agent to CEO. He is currently on his third venture as CEO for the Dominican Republic ULCC startup called Flycana. He holds a Masters Degree from Stanford Graduate School of Business with Certificates in Public and Global Management and a BSc from CESA in Colombia.